Immortal Technique: The 3rd World Preview

{for complete music related posts, see .Evolving.Music}

Following the announcement of the release date of the upcoming Immortal Technique album (June 24th), us media types were treated to a few tracks to introduce us to what could be the most anticipated independent album in years. And when I say independent, I'm not talking about a rapper on an underground label. I'm talking about a rapper who sold his CDs on the street and now refuses to sign with a label that could provide more exposure as it might infringe on his message and mission. However, with the announcement that a large amount of production for the album was completed by Jay-Z's DJ Green Lantern, it had yet to be seen if Immortal Technique could stick to his guns amid production that on previous albums had been handled by far more independent names like Southpaw and 44 Caliber.

The press release was accompanied by a quote from "The Payback," "I make rap about lyrics not beats and marketing." And after listening to this track, "The 3rd World," and "Reverse Pimpology," there is no question that regardless of the beat behind him, Immortal Technique will not change his message or the power in his lyrics.

On the first listen, I liked the songs, but was concerned. These didn't sound like Immortal Technique songs I had heard off the first two albums. The beats are more accessible, and even in an unmastered format, are a bit more polished than some of the more basic tracks off the two Revolutionary albums. On previous releases, while there are numerous tracks that grab musically from the first beat ("Caught in the Hustle," "No Me Importa, "Obnoxious," and "Harlem Streets" to name a few), one of the staples of the style is that the beats are more of a backdrop for Tech's lyrics than anything else, and appreciation for them is derived mainly from how he sounds over them.

So when "The Payback" comes on with a vintage hook that could have come out of a Kanye song and laid back horns, the initial auditory reaction is to think the lyrics are going to follow those pop sensible lines. But when he opens in typical Tech fashion, "I want to run for President and the focal point when I'm campaignin'/is to put FEMA to work on plantation at Camp David," it becomes clear that nothing has changed but the background, and even that difference is then altered by Tech's forceful delivery and unmistakable style. By the end of the cut, as much as you could imagine hearing the beat on a radio station, Tech has made it completely his own, and you can't imagine someone rapping about women, money or any of the other surface level topics popular in the genre today. The song is all the stronger for it. To see what I thought about the other two songs and what they mean for the upcoming release, continue the article here.