Friday, January 16, 2009

UMG Teams With Kyte

{for all music related posts, see .Evolving.Music}

About a year ago I examined a Wired article looking at the head of the Universal Music Group, Doug Morris, and his attempts to move against the current of technology that was slowly eroding his old-timer's hold on music distribution. My how times have changed. Not only has UMG joined forces with the other three major labels to eradicate DRM on iTunes purchases, now they're actively joining the swelling ranks looking for digital solutions to real-life problems.

UMG, home of artists like 50 Cent and Lil' Wayne, is always looking for new ways to interact with fans and bring their favorite artists to them in ways that are both exciting and relevant. Because of this and the potential they see in the company, UMG has joined forces with Kyte, an emerging web start-up that is aiming to fill a niche not currently serviced by YouTube: live video streams.

To finish this article, click here.

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