Wednesday, February 4, 2009

The Colbert Remixes and the Future of Online Collaboration

{for all music related posts, see .Evolving.Music}

Early in January, Comedy Central's Stephen Colbert sat down with Lawrence Lessig. The interview was typical Colbert tongue-in-cheek, but good for a laugh. For those of you not closely following the implosion of the music industry and subsequent recreation as a more inclusive forum, Lessig is the author of Remix: Making Art and Commerce Thrive in the Hybrid Economy, a book that examines methods of creating revenue out of creative work. The example Lessig used while talking to Colbert was Flickr which allows users to post pictures which Flickr can then create revenue from. But Lessig's primary argument is that the war on Peer-to-Peer file sharing has failed (he'll get no argument here) and that the copyright laws are outdated with the vast number of increasing ways people can share, remix and alter original work while making something new. In a way, every blog does this. This post in itself is a remix of two interviews, the functions of two websites and my arrangement of these facts with my thoughts. It's about as close as I come to making music. The DIY explosion in music is part of the culture that has helped spawn mash-ups like Danger Mouse's Grey Album (The Beatles' White Album/Jay-Z's Black Album) and AmpLive's Rainydayz Remixes (AmpLive remixing Radiohead's In Rainbows.) The point is that technology and the rapidly evolving music industry need to find common ground with artists, and not just other musicians, but all artists, as the mixed media medium is something that can only grow from here.

Well, when Colbert was very specific about becoming "possibly litigious' should anyone take portions of his interview and remix it with a dance beat, he had to do so knowing full-well that someone would. He wasn't disappointed as two days later, internet upstart IndabaMusic jumped into the fray with a full site devoted to remixing the Colbert/Lessig interview. But it didn't end there, did it? With Colbert, how could it? Never being one to avoid an opportunity to poke fun at himself, Colbert remixed a video of his own work to a pulsing dance beat, and told the remixers to lay off again, to of course encourage them to remix more. Enter Dan Zaccagnino, head of Indaba who had an interview on Colbert the other night (interview at 14m in) to talk about the remix culture. Of course, these types of remixes are nothing new over at MixMatchMusic, which has had success with their Remix Wizard. While the Indaba/Colbert remix contest is excellent, it is Indaba based. MMM's Remix Wizard is a free widget that can be set-up and used by any artist on their website to host remix promotions. It doesn't even need to have anything to do with music, as evidenced by Remix Sarah Palin.

While Colbert's thoughts in the interviews with Lessig and Zaccagnino are clearly meant to be humorous, they serve a larger purpose in that these episodes help create buzz for a rapidly growing and increasingly important segment of the music industry: collaborative pieces brought about through alternative means. Indaba has managed to create a large community of musicians from around the world who are engaging in internet based musical collaboration, and this is a huge first step in breaking down barriers within the recording industry.

But with every broken barrier comes the question of the next frontier. To read the rest of this article, click here.

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