Wednesday, February 11, 2009

MixMatchMusic Launches Tra.kz!

{for all music related posts, see .Evolving.Music}

It seems that the more accessible and fast information becomes, the greater the urge is to make it go faster. The evolution it took to go from snail mail to e-mail was not only a giant cost and speed leap, but a shift in thinking about the way to convey information simply. From there, IM made short and fast the norm for online communication. With these changes in communication and upgrades in data sharing speeds, artists are now not only able to immediately present new content to their fans, but they're also able to spread the information about that content much more rapidly. Now, as the internet culture reaches another stepping stone in social networking and media, Facebook status messages and sub-141 character Twitter messages have become commonplace, making the need to dumb down traditionally fingernail-on-chalkboard length URLs to something that can link to a site and still hold space for a description. There are numerous sites that provide services like these already, Twitpic for pictures and bit.ly for other content, but this morning marks the launch of a URL shortener specifically made to direct readers to music related content.

MixMatchMusic has been working diligently with the online music community through their site which promotes the collaboration, organization and monetization of user created content. And while online artist content and collaboration remain the primary focus, MMM has been forward thinking in their approach by quickly recognizing and assimilating various aspects of the ever-expanding musical presence on the web, as evidenced by both their Remix Wizard and their site sequencer. It makes sense then that today they offered up a new and incredibly useful tool to the online community in tra.kz, a URL shortener for all things music.

For the rest of this article, click here.

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